Campus Ambassador Program
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Summary
Chaired the Campus Ambassador program, leading a team to promote internship opportunities and manage project lifecycles from promotion to maintenance for AXA Financial Company.
About
Dynamic internet professional with over a decade of experience spanning marketing strategy, product development, and project leadership. Proven expertise in driving online resource sales, developing data-driven advertising plans for major clients, and leading complex e-commerce system design. Adept at product planning, requirements analysis, and managing APP/WEB projects from conception to completion, consistently delivering user-centric solutions and measurable business impact.
Work
Information Technology Co., Ltd.
|Marketing Manager
Beijing, Beijing, China
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Summary
Led online marketing resource sales and client acquisition, developing data-driven advertising strategies for key industry partners to optimize campaign effectiveness.
Highlights
Spearheaded client acquisition and sales for online advertising resources across major platforms including Guangdiantong, Zhihui Tui, Baidu, Xiaomi, 360, and Wo Portal.
Developed and implemented comprehensive, data-driven advertising plans for high-profile clients such as Zhenai.com, Shijijiajia.com, 56 Video, and JD.com, optimizing campaign ROI.
Monitored real-time industry trends and analyzed detailed client performance data to continuously refine advertising strategies and achieve client objectives.
Information Technology Co., Ltd.
|Software Engineer
Beijing, Beijing, China
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Summary
Designed and improved core business systems, contributing to online mall product development and successfully managing a major e-commerce project from planning to implementation.
Highlights
Led the design and enhancement of core business systems, including product functionality and implementation for the company's online mall platform.
Managed client research, conducted detailed requirements analysis, and developed comprehensive technical proposals for multiple large-scale e-commerce initiatives.
Directed Phase 1 of the Dashang Group Online Mall project as Project Manager, overseeing planning and implementation to ensure successful delivery and stakeholder satisfaction.
Education
Technology University
Beijing, Beijing, China
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Bachelor's Degree
Marketing
Courses
Management
Microeconomics
Macroeconomics
Management Information Systems
Statistics
Accounting
Financial Management
Marketing
Economic Law
Consumer Behavior
International Marketing
Languages
Mandarin
English
Skills
Product Management
Product Planning, Requirements Analysis, Interaction Design, Project Management (APP & WEB), User-Centric Design.
Digital Marketing
Client Acquisition, Advertising Strategy, Data Analysis, Online Resource Sales, Campaign Optimization.
Software & Tools
Microsoft Office Suite.