Jane Doe

Marketing & Product Manager

Beijing, CN.

About

Dynamic internet professional with over a decade of experience spanning marketing strategy, product development, and project leadership. Proven expertise in driving online resource sales, developing data-driven advertising plans for major clients, and leading complex e-commerce system design. Adept at product planning, requirements analysis, and managing APP/WEB projects from conception to completion, consistently delivering user-centric solutions and measurable business impact.

Work

Information Technology Co., Ltd.

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Marketing Manager

Beijing, Beijing, China

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Summary

Led online marketing resource sales and client acquisition, developing data-driven advertising strategies for key industry partners to optimize campaign effectiveness.

Highlights

Spearheaded client acquisition and sales for online advertising resources across major platforms including Guangdiantong, Zhihui Tui, Baidu, Xiaomi, 360, and Wo Portal.

Developed and implemented comprehensive, data-driven advertising plans for high-profile clients such as Zhenai.com, Shijijiajia.com, 56 Video, and JD.com, optimizing campaign ROI.

Monitored real-time industry trends and analyzed detailed client performance data to continuously refine advertising strategies and achieve client objectives.

Information Technology Co., Ltd.

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Software Engineer

Beijing, Beijing, China

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Summary

Designed and improved core business systems, contributing to online mall product development and successfully managing a major e-commerce project from planning to implementation.

Highlights

Led the design and enhancement of core business systems, including product functionality and implementation for the company's online mall platform.

Managed client research, conducted detailed requirements analysis, and developed comprehensive technical proposals for multiple large-scale e-commerce initiatives.

Directed Phase 1 of the Dashang Group Online Mall project as Project Manager, overseeing planning and implementation to ensure successful delivery and stakeholder satisfaction.

Education

Technology University

Beijing, Beijing, China
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Bachelor's Degree Marketing Grade:

Courses

Management

Microeconomics

Macroeconomics

Management Information Systems

Statistics

Accounting

Financial Management

Marketing

Economic Law

Consumer Behavior

International Marketing

Languages

Mandarin

English

Skills

Product Management

Product Planning, Requirements Analysis, Interaction Design, Project Management (APP & WEB), User-Centric Design.

Digital Marketing

Client Acquisition, Advertising Strategy, Data Analysis, Online Resource Sales, Campaign Optimization.

Software & Tools

Microsoft Office Suite.

Projects

Campus Ambassador Program

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Summary

Chaired the Campus Ambassador program, leading a team to promote internship opportunities and manage project lifecycles from promotion to maintenance for AXA Financial Company.